We’ve seen lots of collaboration among the business community since the start of the Coronavirus crisis.

Cambridge Social Media Day is a prime example of that and there has been a story of some of the partners collaborating behind the scenes for something special.

Mark Schaefer, the keynote speaker for the event has agreed to work with Shifties, Form the Future and the Business & IP Centre (BIPC) Cambridgeshire & Peterborough to get 100 of his books, Cumulative Advantage, out to 100 young people via the schools in Cambridgeshire. The sponsored effort by the team at BIPC, a fantastic intention to see an event like this produce a ripple effect around the communities involved.

Alex Hughes, founder of Shifties said after reading the book a particularly relevant line inspired suggesting this collaboration “Everything good and great starts with something small, what can you do to create sparks of momentum in your part of the world?” – Mark Schaefer

He goes on to say “We are very lucky to have such creative and engaged partners with this project and it is moments like this where we see a collective effort towards a common goal that shows just how creative we can be.”

The challenges young people face coming out of school in 2022 are not to be taken lightly and if these 100 books can inspire some young people to take its advice and design their own advantage by engaging with the libraries and organisations here to support them, their chances beyond school will only be stronger.

Katrina D’Souza, Business Engagement and Marketing Manager at The Business & IP Centre Cambridgeshire & Peterborough said “The team and I are really excited to be part of such a fantastic project that fits perfectly with what we do. The BIPC is supporting a thriving community of bright and inspiring people across Cambridgeshire & Peterborough by partnering with local libraries so we completely understand the power of books. When Alex approached us about this opportunity we knew that it would be a great way to get Mark’s knowledge in the hands of these young people and we hope that it will inspire them to imagine, start or develop a business of their own.”

Mark Schaefer, author and keynote speaker for #CSMDay2021 said “My book is all about creating momentum. It’s amazing to have the opportunity to create so many new sparks of initiative in the U.K. and the world through this generous donation. I’m humbled.”

Lenka, the founder of Cambridge Social Media, said “I’m incredibly proud to be able to use our event and our community to spread the advice of amazing experts like Mark Shaefer. His books helped me to build my business and I know they can help others to build a life of their dreams too.”

This year’s Cambridge Social Media event is being held online and will focus on social media strategies over just the tactics, it will be a powerful 2-day event full of inspiration and energy.

Speakers include Dan Knowlton, Video & Social Media Marketing Agency Co-Founder and Jamala Osman, Social Entrepreneur and TEDx Speaker.

For those that want to learn how the ecosystem of marketing works and how you can utilise social media in more depth to grow your business, this event is a must-attend.

They will also have panel discussions and workshops on the mental fitness side of social media, sharing good practices to maintain positive mental health whilst leveraging the platforms for the benefit of small business lead generation and community building.

The event takes place in a virtual conference setting 19th – 20th October.

Tickets for Cambridge Social Media Day are on sale now at https://cambridgesocial.media/csmd2021/

Find out more about The Business & IP Centre Cambridgeshire & Peterborough at https://www.cambridgeshire.gov.uk/bipc

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